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Home Staging Helps to Combat Public Perception of Stagnant Real Estate Market

Sat, 22 Sep 2007 00:00:00 PST

Huntington Beach, California (IPRWIRE) Sat, September 22nd, 2007 -- Decorate-Redecorate (http://www.decorate-redecorate.com) encourages consumers by reminding them that real estate isn't driven by speculation. That's why homes are not traded like commodities on the stock market. Homes are too dissimilar, even if a huge number of them are tract homes. Home staging is a valuable way to make a home even more dissimilar to other homes on the market. So even though a tract home has a different location, orientation, lot dimension, proximity or view, professional techniques by home stagers can make all the difference when it comes to price, number of offers and speed of sale.

The problem is that the media loves to scare people. Fear is good for headlines and ratings. In reality the real estate market always fluctuates. So contrary to what the media would have you believe, the sky isn't falling. Real estate sales always reflect the uniqueness of a property, at a specific point in time, competing against only those other similar properties that happen to be available for sale, at that point in time. If there are several similar homes available at that time, there will be downward pressure on the sales prices. It is competition for a dwindling number of homes of a similar nature that drives the prices upward. Yet again, this is where home staging services play an important role in setting similar homes apart from one another.

The determination of home value is complicated, to say the least. Terms such as assessed value, appraised value, market value, replacement value and selling price all mean different things. For instance, when the media reports that real estate values are falling, what they really mean is that the prices buyers paid for a small number of homes (last month) was less than what a different set of buyers paid for a different assortment of homes (the month before). That's hardly a good comparison but a great way to confuse the public and boost the media's ratings. One result the media can't manipulate for ratings, however, is the positive effects that home staging has on the pricing results of staged homes compared to un-staged homes. Statistics all across the country agree that staged homes routinely outperform those that are not staged, and the services, in most cases, being more cost effective to the seller than having to lower the sales price.

For more information visit: http://www.decorate-redecorate.com

About Decorate-Redecorate:
Barbara Jennings is a nationally known author of 10 books on design and home staging and CEO of Decorate-Redecorate.Com, and hosts one of the largest online directories of stagers and re-designers on the internet. The Center provides courses, books, sales aids, management resources, tips and ideas to stagers and re-designers, as well as tips and training for homeowners, sellers and real estate agents.

( An http://IPRWire.com Press Release )

Contact Info:

Name: Barbara Jennings
Address: 7501 Slater Avenue, Suite C
City: Huntington Beach
State: California
Country: United States
Zip: 92647

Web Address: http://www.decorate-redecorate.com
Business Blog: http://iblogit.com/decorate-redecorate
Phone: 714-963-3071

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Decorate-Redecorate Offers Home Staging Training and Directories

Wed, 08 Aug 2007 00:00:00 PST

Huntington Beach, Ca. (IPRWIRE) Wed, August 8th, 2007 -- Decorate-Redecorate (http://www.decorate-redecorate.com) is happy to provide home staging training for homeowners as well as comprehensive directories of trained professionals that can do the job for the home owner. The market is very slow right now, and sellers have to get competitive if they want their home to sell at a price that is fair to them. Many homeowners assume that they cannot afford these services, but they will cost far less than keeping the house on the market for months at a time and lowering the asking price.

The problem that many homeowners have is they don’t realize how individual their tastes are. Just because our home looks good to us doesn’t mean that it will appeal to everyone. Through home staging training realtors as well as homeowners will learn that as much as 50% of the furniture in a home may need to be removed. Basically, the home has to be depersonalized. Neutral colors need to be used, and knick knacks need to be packed away, because these make the house look more cluttered and smaller. The seller needs to create the illusion of space while detracting from the less than appealing qualities of the home, and accentuating the great things.

One satisfied customer of Decorate-Redecorate said of her experience, "Well, if someone needs "proof" that this stuff works...it happened here folks! The house had been on the market 9 months and needed to sell in 5 weeks or the owner was going to loose her new house that is being built. In that 9 months, I found out there had been one flimsy offer and financing didn't go through. I staged the home Friday afternoon getting it ready for the first of 5 open house Sundays. . . . Saturday afternoon an outside realtor unexpectedly called to see the house. Her clients were relatively sure they were going to put a bid on another house but were willing to look at one more house. The house wowed them and they wrote up a contract that afternoon on this house...!!!! UNBELIEVABLE. Well, being a good realtor, Rosemary, held the open house today, as scheduled, and the owner received another offer!!!! UNBELIEVABLE!!! The bidding war is on!!! I am tickled pink! And hopefully, one of the offers will be just the right one to get the home sold."

For more information visit: http://www.decorate-redecorate.com

About Decorate-Redecorate:
Decorate-Redecorate (http://www.decorate-redecorate.com) was started by Barbara Jennings in 1983. Barbara Jennings is the author of 10 books on design and home staging and CEO of Decorate-Redecorate.Com, and hosts one of the largest online directories of stagers and redesigners. The Center provides courses and promotional resources to stagers and redesigners, as well as training for homeowners and sellers.

( An http://IPRWire.com Press Release )

Contact Info:

Name: Barbara Jennings
Address: 7501 Slater Avenue, Suite C
City: Huntington Beach
State: California
Country: United States
Zip: 92647

Web Address: http://www.decorate-redecorate.com
Business Blog: http://iblogit.com/decorate-redecorate
Phone: 714-963-3071

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Decorate-Redecorate Makes Selling Homes Easier With A New Home Staging Directory

Wed, 16 May 2007 00:00:00 PST

Huntington Beach, California (IPRWIRE) Wed, May 16th, 2007 -- Decorate-Redecorate (www.decorate-redecorate.com) is proud to provide homeowners with a new directory of home staging experts that can help sell homes sooner rather than later. Generally, experts can set up the home in a way that most homeowners are not able to because of their attachments to furnishings and to the home. In addition to the directory, the website also offers a wide variety of products and courses that apply to the successful staging of homes.

The already slow real estate market situation was compounded when the Federal Reserve announced that interest rates will not be going down, which has negatively impacted the stock market, and may continue to impact home sales for some time. This doesn’t mean that a house will not sell when put on the market; it simply means that homeowners need to work hard to have their home stand out from the competition. Staging a house is one relatively simple way to have a home get noticed by potential home buyers.

Barbara Jennings, Director of Decorate-Redecorate says, "More than ever before, the need for home staging is critical. Staging is the art of preparing a property to attract the home buyers. Professional services have sprung up all over the country. Homes that have been properly staged usually sell in a much shorter time frame and for higher prices."

The directory that is offered by Decorate-Redecorate is purported to be one of the most expansive on the Internet and can be searched by country, state, and city to make finding a professional very simple and straightforward. It has been proven time and time again now and in the past that professionally staging a home will enable the homeowner to sell a lot sooner, even when there are comparable homes on the market.

For more information, visit www.decorate-redecorate.com.

About Decorate-Redecorate:
Barbara Jennings is the author of 10 books on design and staging and CEO of Decorate-Redecorate.Com, the leading online training and resource center for home staging and interior redesign since 1983. The Center provides courses and promotional resources to stagers and re-designers, as well as training for homeowners.

( An http://IPRWire.com Press Release )

Contact Info:

Name: Barbara Jennings
Address: 7501 Slater Avenue, Suite C
City: Huntington Beach
State: CA
Country: USA
Zip: 92647

Web Address: www.decorate-redecorate.com
Business Blog: http://iblogit.com/decorate-redecorate
Phone: 714-963-3071

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New Home Staging Book Shows Re-Designers How To Capture The Affluent Consumer

Wed, 28 Feb 2007 00:00:00 PST

Huntington Beach, CA (IPRWIRE) Wed, Feb. 28th, 2007 -- Barbara Jennings, CEO of Decorate Redecorate (www.decorate-redecorate.com), is pleased to announce the launch of her new home staging book, Staging Luxurious Homes.

This is Ms. Jennings tenth book and in it she shares valuable insights on how to find, approach, win over, and service affluent clients who want to sell their homes as well as helping wealthy clients who want to enjoy more fully the homes they live in.

This unique home staging book goes into detail on how to best deal with a fear that is often referred to as "social self-consciousness."

Ms. Jennings explains: "Most middle class and lower class consumers suffer from a psychological handicap associated with wealthy or upscale consumers. Quite literally, they are intimidated by people who have money. It's harmful enough to their personal self image, but even more disastrous if they are self employed. This kind of fear is counter productive to being self employed. When in the company of rich people, the timid stop being themselves and act unnaturally, and their behavior becomes a put-off to wealthy prospects."

The book goes on to suggest that self-employed individuals who are afraid of wealthy consumers are almost guaranteed to eliminate an entire group of people who can truly afford one's products and services, thus eliminating the possibility to make substantial profits as well as to serve a deserving segment of society.

By tapping into the mindset of upscale homeowners and professionals, by learning how to find them and attract them to one's products and services, by learning how they think, feel and operate, and by knowing when the timing is perfect to approach them, readers in the home staging and redesign business will be able to serve this prestigious segment of society with ease and dignity.

Staging Luxurious Homes is the only book of its kind addressing the home staging and redesign industries. It is a no-nonsense discussion of how home stagers or re-designers can separate themselves from the competition and carve out a very rich notch for themselves.

To learn more, visit www.decorate-redecorate.com.

( An http://IPRWire.com Press Release )

Contact Info:

Name: Barbara Jennings
Address: 7501 Slater Avenue, Suite C
City: Huntington Beach
State: CA
Country: USA
Zip: 92647

Web Address: www.decorate-redecorate.com
Business Blog: http://iblogit.com/decorate-redecorate
Phone: 714-963-3071

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